The M Store has been launched at the Duty Free Zone of the Piarco International Airport on Monday 17th June, 2013 .The M Store, formally Rhyner's 'D Music Store' has been bought by Elizabeth 'Lady'Montano and Machel Montano. Soca sensation, Machel Montano is proud to see his dream materialize, "I have had this vision for many years. I wanted to make our local music 'hip,' and I've wanted to find a way to keep our music alive, with the plummeting of cd sales due to piracy and internet downloading," Montano stated. He promises that the M Store would continue the great works that Rhyner's started in 1938. He intends to culturally bring the store to life by making it not just a music store, but an experience.
With an edgier look, the store promises to provide in-store events, great sales and discounts, giveaways and grand promotions as Montano would provide opportunities to meet the people behind the music. In addition to selling local and regional music, the M Store would exclusively sell Montano's 3 Zer0 Rum, headsets, chargers, and other accessories. Opportunities would also be provided for the current generation to showcase their music as Montano has a great vision to musically promote the local industry.